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We treat marketing as a discipline.
Metaworld Consultant is a marketing consultancy built for businesses that are tired of activity being confused with progress. We plan with research, execute with production capability, and report on revenue.
Why we exist
Because most reporting is theatre.
Nearly every business we meet has the same story: a monthly deck full of impressions, reach and engagement rate, and a finance team that cannot tell you what any of it earned. The channels were never wired to the outcome, so the report defaults to whatever the platform happens to count for free.
We start at the other end. What is a customer worth, what can you afford to pay to acquire one, and which channel can deliver that at your volume? Then we build the measurement before we build the campaign — because a campaign you cannot measure is an opinion with a budget attached.
That is the whole method. It is not glamorous and it does not fit on a slide, but it is the reason our clients can defend their marketing budget in a board meeting.
How we operate
Six principles we don't negotiate.
Revenue is the metric
Every report opens with revenue and cost per acquisition. Reach and engagement are diagnostics, not achievements, and we never lead with them.
You own everything
Ad accounts, pixels, domains, analytics properties, creative files and documented playbooks are all in your name from day one and stay with you if you leave.
Seniors stay on the account
The strategist who wins your business is the strategist who runs your account. No pitch-team bait and switch, no junior inheriting your budget in month two.
No commission on spend
We charge for work, not for a percentage of your media budget. Our recommendation to spend less is worth exactly as much to us as spending more.
Test before you scale
Nothing gets a big budget on the strength of a good feeling. Ideas earn spend by winning a controlled test, and losing ideas are retired without ceremony.
We say no
If a service won't move your number, we'll say so and decline the revenue. Selling you a retainer you don't need is the fastest way to lose you in six months.
The disciplines
Three capabilities, kept in-house.
We're deliberately narrow. These are the three things we are genuinely good at, and everything we sell is built from them.
Behavioural science
Consumer psychology, behavioural economics and conversion research decide the message, the offer and the moment. We design around how people actually decide, under time pressure and with imperfect information.
Data engineering
Server-side tracking, clean attribution, GA4, warehouse-grade reporting. Unglamorous, invisible to the client, and the single biggest predictor of whether an account can be scaled at all.
Production & AI
An in-house studio for video, photography and design, paired with AI-assisted workflows for volume. Creative testing only works if you can actually produce enough creative to test.
Working with us
The first 30 days, exactly.
Week 1 — Discovery
We review your channels, tracking, funnel, competitors and unit economics, then present a written growth plan with a forecast.
Weeks 2–3 — Build
Tracking and attribution go in first. Then creative, content and landing pages are produced, and campaigns are structured for testing rather than for looking busy.
Week 4 — Launch
Everything goes live with measurement already proven. From here it's weekly experiments and a monthly review that starts with the revenue number.
Let's talk
Bring us the number you need to move.
Thirty minutes, no pitch deck. If we're not the right partner for it, we'll tell you who is.